YSWARA, Curator of precious African teas. Made in Africa for the world. Luxury products in Africa? It might sound so antagonistic at first given the image most people have of the continent, but a luxury product is more than a product. It's a dream, an imagination that goes into creating a product and the reflection of an identity through a piece. Because it is an identity and a dream, luxury has a market everywhere, Africa included.
Swaady Martin-Leke is the Founder and CEO of YSWARA.
It was Swaady's dream to capture true African luxury, change the world's perception of Africa and produce a luxury brand that is truly African in origin, nature and tradition. A brand that goes beyond the traditional ethnic crafts already available all over the world. A somehow face lift of the continent. The mission statement is so powerful. The creation of those products of very high quality, appealing both the local and global customer, has a deeper meaning. It's a whole image she is marketing and selling. She is selling a dream, and for that, she deserves praises. It will take more people to reinvent the image of Africa to change, but it's one step at a time. We'll get there. With its 23 teas, all having an African name, either from a kingdom, a queen or a place; Blue Kivu, Makeda, Nandi...just to name a few, she realized her dream.
It's tea time!
Like they say where am from: "O Bosso!" meaning, Keep Going.
I'll leave you with this quote:
I'll leave you with this quote:
Tea is instant wisdom- just add water! ~Astrid Alauda
Few links to know more about YSWARA:
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